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  • šŸ‹ Attention Span vs. Consideration Span - Why You Should Know The Difference

šŸ‹ Attention Span vs. Consideration Span - Why You Should Know The Difference

This is issue #109 of LifeLemons. šŸŽ‰ You can view the rest here.

Seth Godin (hall of fame marketer, best-selling author) once said something along the lines of: ā€œI may not be the smartest in the room, but I decided that Iā€™d always be the one who was on time, Iā€™d be the type of person whoā€¦ā€

I remember this train of thought having a profound effect on me, the idea that we could reject certain expectations on ourselves (both inward and outward) and be liberated by that freedom.

It would allow us to recreate our own rules to live by. Our own principles.

If we are not X or Y, then who are we? What are we going to be?

We get to decide from scratch, and when we do, perhaps weā€™re more likely to stick to it, because we donā€™t have anything else to fall back on.

It takes some serious consideration, but I promise you its worth it.

I decided long ago that I was ok at not being the best at one particular thing: a ā€˜specialistā€™. Instead, I promised myself that Iā€™d be the best combination of the things that matter most to me, whatā€™s now termed a ā€˜specialised generalistā€™.

I also decided that whilst I may not enjoy every aspect of work that I do, I wouldn't do any work that I hated, so long that I had the mind, body and circumstances to fight for something better.

Itā€™s so easy to fall into ā€˜expectation trapsā€™, and the plight of its ever-evolving nature means its inescapable unless we cut loose. Creating a personal code to live by is how we can set ourselves free.

Suddenly, it's ok to not be the smartest in the room, because weā€™ve decided that weā€™ll be the hardest working instead. We may not be wealthy, but weā€™ll be dependable. And even if they donā€™t care about us, weā€™ll still be the most caring, because thatā€™s the code we decided on, our identity.

What we arenā€™t is just as important as what we are.

Liberation, before reinvention.

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ā€” Amos Tversky

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