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How to Clarify Your Message
Have you got something important to say? Think first about how you're going to say it.
Found something cool to sell? Think hard about out how you're going to sell it.
If the message isn't clear, it isn't being conveyed.
Speak their Language
When Steve Jobs announced the iPod, he could have boasted its capability to hold 5GB of songs.
But that's not what people cared about.
They didn't think in terms of gigabytes; that's tech-geek language.
So they used a different message:
"1000 songs in your pocket"
Simple. Understandable. Relatable.
The phrase has since been used as a marketing case study worldwide.
If you want them to understand your message, speak their language.
Paint a Picture
It's not always easy to process words.
The brain has to take those words and process them into a mental image.
So why not show them an image instead?
That's exactly what Bill Gates did.
He showed off the storage capabilities of the CD-ROM by comparing it with stacks of paper, highlighting the amount of equivalent information that could be stored in both mediums.
If someone has to really work to picture your idea, they won't.
If it's a new product, show it to them.
New software? Let them see it in action.
Pictures speak louder than words, paint a picture instead.
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I started creating a more legit personal website. You can keep up with my build-in-public progress via the Twitter thread below: Dr. Faisal Jamshaid 🍋 @FaisalJ95 1. Spent 20ish mins getting started. Felt like watching The Boys on AmazonPrime. Will try harder tomorrow. October 16th 2020 5 Likes
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“As to methods there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble.” —Ralph Waldo Emerson
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👨🏽⚕️Faisal is a Junior Doctor working in the NHS and the founder of YoungAcademics, a Collaboration Platform for Students and Researchers (sign up to the new beta waitlist).
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