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- Make Art, Not Content.
Make Art, Not Content.
Thereâs something that really irritates me about todayâs âcreator economyâ.
Itâs the entanglement of âartâ and âcontentâ and how both words are used interchangeably.
âContentâ has been shoved down our throats so hastily in recent years that we can no longer distinguish a taste between the two.
I donât have any problem with âcontentâ. In fact, I welcome it. Itâs the cornerstone of good marketing and when done well, itâs bloody brilliant.
The problem is when content is passed off as a true art form, like a wolf in sheep's clothing.
There was something that didnât sit right with me every time Iâd think of myself releasing âcontentââ it almost sounded industrial. I care about my craft and I donât think likes or follows should deem its worth.
Releasing content is all about consistent sharingâââquality can be sacrificed, just so long as you do it. Itâs a form of marketing at best.
Itâs about improving key metrics and ensuring youâve got someoneâs attention in the palm of your hands.
Content, if unseen by its target audience, is deemed worthless.
Art, however, is always genuine. It takes breaks. It doesnât seek validation from metrics, because even if no one looks its way, it's still art.
Content creators build businesses through their content. The artist creates a business around their craft.
It doesnât matter where you stand, but itâs important that you understand the difference.
Have a great week,
Faisal.
Iâm creating a series of meaningful video projects on Youtube (self-improvement, intentional living etc.)
Theyâre short, packed with value and always getting better.
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đ€ About Me
I'm Faisal, a Doctor working in the NHS who writes online and makes Youtube videos on: self-development, intentional living and doing the things that matter.
I love writing, storytelling, filmmaking, entrepreneurship and innovating in medical education spaces. If you'd like to go down the rabbit hole and find out more about me, the links below are a good place to start:
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