Make Art, Not Content.

There’s something that really irritates me about today’s ‘creator economy’.

It’s the entanglement of ‘art’ and ‘content’ and how both words are used interchangeably.

‘Content’ has been shoved down our throats so hastily in recent years that we can no longer distinguish a taste between the two.

I don’t have any problem with ‘content’. In fact, I welcome it. It’s the cornerstone of good marketing and when done well, it’s bloody brilliant.

There was something that didn’t sit right with me every time I’d think of myself releasing ‘content’— it almost sounded industrial. I care about my craft and I don’t think likes or follows should deem its worth.

Releasing content is all about consistent sharing — quality can be sacrificed, just so long as you do it. It’s a form of marketing at best.

It’s about improving key metrics and ensuring you’ve got someone’s attention in the palm of your hands.

Content, if unseen by its target audience, is deemed worthless.

Art, however, is always genuine. It takes breaks. It doesn’t seek validation from metrics, because even if no one looks its way, it's still art.

Content creators build businesses through their content. The artist creates a business around their craft.

It doesn’t matter where you stand, but it’s important that you understand the difference.

Have a great week,

Faisal.

I’m creating a series of meaningful video projects on Youtube (self-improvement, intentional living etc.)

They’re short, packed with value and always getting better.

👉 Join 2090+ Subscribers on Youtube by subscribing here.

📌 Quote of the Week

🍋 Are you enjoying this newsletter?

Hit and let me know your thoughts, I read every one and love hearing from you guys.

Alternatively, tell me how to improve or what you'd like to see done differently. I'd appreciate it just as much!

🤓 About Me

I'm Faisal, a Doctor working in the NHS who writes online and makes Youtube videos on: self-development, intentional living and doing the things that matter.

I love writing, storytelling, filmmaking, entrepreneurship and innovating in medical education spaces. If you'd like to go down the rabbit hole and find out more about me, the links below are a good place to start:

Socials: Youtube | Instagram | Tiktok | Twitter | Website

Links: Gear | Book Recommendations | Book Notes | Skillshare Classes |My SFP Book | CST Interview Course

Affiliate: Free Audiobook | Fav Website Builder | Get £50 off Airbnb | Task Manager

Disclaimer: I use affiliate links in this newsletter (always honest recommendations). They give me a small kickback with no extra cost to you.